Inversiones RyV, CL

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Inversiones RyV, CL
Product Design
Brand identity, brand guidelines and model of website.

About the project

Inversiones R y V comes to us in search of a complete renewal for its brand, from the naming process, corporate colors, logo and corporate stationery. Located in the Quilicura commune, in Santiago de Chile, they required an identity that would give them greater visibility in the market, but above all differentiation. Being the largest dump in the city, they remained very anonymous as they did not dedicate much effort in their marketing and advertising area, which is going to change.

Given the brief we received and the meetings we arranged, we understood their idea and what they wanted their potential clients to feel by having their emails, corporate materials and even just seeing the logo. Taking as a central idea the visual concept of a dump, we play with the lines and the deformity of the land with which they work, this being the most representative for the business. With the black colors we deliver an elegance and sobriety, and with green the concept of renewal and sustainability that they also seek as a business.

Still using the concept, we set about designing 4 other sub-brands that work in the company, all following the same minimalist, simple and elegant style. A modern system, with a simple but connective website idea, gives Inversiones R Y V the identity they were looking for, a representative and memorable image.

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